Project Killing Evil a innovative initiative created by make up artist Luis Carrasco aimed at raising awareness for multiple charities. The project’s unique approach involves shooting dark, striking editorials utilizing captivating visuals to engage viewers. Through these powerful images, the project highlights social issues, advocating for change, and inspiring people to take action. Carrasco’s intention is to use the raw intensity of his work to evoke deep emotional responses, encouraging his audience to support various causes that aim to combat inequality, injustice, and other societal issues.

The project not only showcases Carrasco's creative vision but also serves as a platform for promoting different charities, each focused on making a positive impact in the world. By using Project Killing Evil Instagram’s vast reach, has the potential to engage a wide range of audiences and increase support for these charitable organizations. The dark editorial style is symbolic of confronting the harsh realities that many people face, with each photo telling a story and opening a dialogue about important causes. Ultimately, "Project Killing Evil" is about empowering others to take a stand and make a difference through the lens of art and social media.